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Taylor Swift announces her 12th studio album

Entertainment · Tania Wanjiku · August 12, 2025
Taylor Swift announces her 12th studio album
American singer Taylor Swift. PHOTO/Getty Images
In Summary

The multiple Grammy Award-winning popstar announced the album on her website shortly after a countdown timer expired at 12:12 am on Tuesday

Taylor Swift has announced her 12th studio album, “The Life of a Showgirl.”

The multiple Grammy Award-winning popstar announced the album on her website shortly after a countdown timer expired at 12:12 am on Tuesday.

No release date was announced, but her site said vinyl editions of the album would ship before October 13.

Fans have long theorized that Swift’s 12th album would soon arrive. On Monday, Taylor Nation, an official branch of the pop superstar’s marketing team, posted a TikTok slide show of 12 images with the caption “Thinking about when she said ‘See you next era…’”

Swift is seen wearing orange in every image. A special limited vinyl edition of the album will be released in “Portofino orange glitter,” according to a pre-order page on her site. A special cassette edition is also available for pre-order.

Sensing a pattern, eagle-eyed fans noticed that 12 minutes earlier, the popular New Heights podcast posted a tease for Wednesday.

The show, hosted by Swift’s boyfriend and Chiefs tight end Travis Kelce, alongside his brother, former Eagles center Jason Kelce, posted an orange image on social media with a mysterious silhouette, many believing to be Swift.

The podcast announced early on Tuesday that Swift would appear on New Heights, and a teaser video posted about her appearance showed her pulling the album from a briefcase.

The actual album artwork, just as it is on her website, is blurred.

“The Life of a Showgirl” follows Swift’s Grammy-nominated album The Tortured Poets Department, which dropped last year.

The album broke the Spotify record for being the most-streamed album in a day.

It was announced during the 2024 Grammys and released during her historic, record-breaking Eras Tour, which raked in over $2.2 billion (Sh284.87 billion) across 149 shows, 53 cities, five continents, and two years, making it the highest-grossing tour of all time. It was the primary catalyst in Swift becoming a billionaire.

The tour concluded last December.

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